Werther’s Original – the traditional caramel candy with a long history
Over 100 Years
A long time ago, in the small European village of Werther, candy-maker Gustav Nebel created his finest candy. He used the best ingredients – real butter, fresh cream, white and brown sugars, a pinch of salt and a lot of time - to create a treasure worthy of being wrapped in gold. Because they turned out especially well, they were named Werther’s Original in honor of the little village. Crafting this smooth, creamy caramel became a family tradition handed down through generations.
Today, people all around the world enjoy the unique taste of Werther’s Original.
Werther's Original is sold in more than 100 countries today, which makes them one of Storck's most widely distributed brands.
Sweet and creamy, and incredibly good: the classic caramel is now also available in No Sugar Added.
Werther's Original conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.
It happened in the little town of Werther, Germany in 1909. That is where confectioner Gustav Nebel created his most perfect candy at the peak of his career. He took fresh cream, real butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the now globally famous Butter Candy.
Much has changed since then – and some things have stayed exactly the same as they've always been.