The long-lasting, chewy, chocolaty treat
Enjoyed aroud the globe, RIESEN was Germany's first branded candy. For double chocolate indulgence that lasts and lasts, all you need is one good RIESEN. Because under its rich European Chocolate is delicious long lasting chewy chocolaty caramel.
History
From "Storck's 1 Penny RIESEN" to today: the history of Germany's first candy brand (RIESEN means "giant" in German).
2002
Launch in Canada
The long-lasting, chewy, chocolaty RIESEN launches in Canada with a TV campaign.
1999
A new chocolaty taste!
A new look and even more taste: in 1999, RIESEN refreshed its packaging design to help emphasize its intensive, chocolaty taste.
1949
From 1 Penny to 2 Penny
With its success, the candy was rebranded "2 Penny RIESEN" and became available in new flavours (e.g. chocolaty caramel).
1934
RIESEN – Germany's first candy brand
Hugo Oberwelland introduced Germany's first candy brand in 1934: "Storck 1 Penny RIESEN", an individually wrapped caramel candy.
