The long-lasting, chewy, chocolaty treat
The long-lasting, chewy, chocolaty RIESEN launches in Canada with a TV campaign.
A new look and even more taste: in 1999, RIESEN refreshed its packaging design to help emphasize its intensive, chocolaty taste.
With its success, the candy was rebranded "2 Penny RIESEN" and became available in new flavours (e.g. chocolaty caramel).
Hugo Oberwelland introduced Germany's first candy brand in 1934: "Storck 1 Penny RIESEN", an individually wrapped caramel candy.